A 3260mm x 2700mm LED display was installed at the store front of City Beach in Charlestown Square shopping centre. Positioned in an area with high foot traffic, the screen’s main purpose was to stand out and attract passing customers with dynamic content. We recommended a maximum pixel pitch of 3mm for a minimum comfortable viewing distance of around 3 metres.
The product chosen was designed for front maintenance using easy release magnetic modules, in order to allow for easy servicing and repairs. To maximise impact but also ensure visual comfort in an indoor setting, we decided on a brightness level of 800 nits.
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