The Australian Open tennis tournament is the largest annual sporting event in the Southern Hemisphere. With more than 780,000 people in attendance to the 2019 Australian Open, it holds the record for highest attendance at a Grand Slam event, prevailing over the French Open, Wimbledon and the US Open.  

Ultrafine LED installed a 4K display in the Australian Open merchandise store under Margaret Court Arena. The display had overall dimensions of 2500mm x 2000mm, and displayed promotional material for Australian Open and complement the atmosphere of the store.